Adam Grant
Published: 09/26/2011
The Wall Street Journal is reporting that YouTube will unveil the first of its planned premium video channels by 2012.
According to the news outlet’s sources, a series of contracts for channels set to focus on themes like fashion and sports are being finalized. Furthermore, content for said channels have been requested over the next two months.
The online programming giant will dole out anywhere from a few hundred thousand to several million dollars to content creators for each channel. YouTube’s parent company, Google Inc., will make a return on its investment into the project through ad revenue and partner share ad revenue.
Google is said to want to create an alternative to typical TV watching.
Sources have also noted that the company plans on launching a total of 20 premium channels.
